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Payhip

Hosted ecommerce platform for selling digital downloads, courses, memberships and physical products

Creator toolsViral
Visit Payhip ↗← Back to rankings
Sep checkout visits
31,079
#81 of 607
vs Apr–Jun avg
-1%
31,322 → 31,079
Sep website visits
3,196,564
Similarweb 3-month total, split by Semrush monthly trend
Checkout / site visits
1.0%
New-user source
Viral
embed badge, public profiles / leaderboards
Top country
United States

Overview

Payhip (payhip.com): Hosted ecommerce platform for selling digital downloads, courses, memberships and physical products. Category on TopCheckouts: Creator tools.

In September 2026, Similarweb estimates about 31,079 visits went from Payhip to a checkout payment page — #81 of the 607 sites we track. That is 1% down from the April–June monthly average of 31,322.

Total website visits that month were about 3,196,564 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 1.0 of every 100 visits reached the checkout page.

Largest September traffic sources: direct 70%, social 13%, search 10%. (Source breakdown from Semrush, desktop only.)

New users mostly come from the product spreading itself: the site shows embed badge, public profiles / leaderboards, and direct plus brand search is about 78%. Most new users are brought in by existing ones.

Pricing: Free Forever $0/mo + 5% fee; $29/mo + 2% fee (Plus); $99/mo no fee (Pro).

Checkout visits over time

31KApr–Jun avg
30KJul
29KAug
31KSep

By checkout

CheckoutApr–Jun avgJulAugSep
gumroad.com31,32230,08927,94931,079
buy.stripe.com001,1910
lemonsqueezy.com0000

Similarweb referral data; months derived from 1/2/3/6-month shares.

Website traffic & engagement

Similarweb visits (Jul–Sep)
8.8M (3 months)
Sep vs Aug
-2.78%
Bounce rate
42.11%
Pages / visit
4.24
Avg. visit
00:03:30
Global rank
5776
Country rank
United States · #3106
Category rank
Graphics Multimedia and Web Design · #17
Semrush monthly visits (Semrush scale, ~3–4× Similarweb)
Jul 15,565,767 · Aug 16,100,145 · Sep 18,064,290
Semrush organic search visits
322,859
Semrush paid search visits
977

Traffic sources

Semrush source breakdown (desktop)

Search 10%Social 13%Referrals/email/paid 7%Direct 70%
Similarweb top 3 channels
Direct 41.52% › Organic Social › Referrals
Semrush source breakdown (desktop, top items)
Direct 54.1%, youtube.com 8.8%, google.com · Google organic 8.0%, pinterest.com 5.5%, l.facebook.com 1.3%

How the new-user source is computed

SEO 2%Social media 13%Viral 78%Other 7%

Direct + brand search 77.9% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Search & AI

Total keywords
8.7K
Organic / paid search
99.59% / 0.41%
Top 5 keywords
payhip (brand), pay hip (brand), payhip login (brand), payship (brand), lofix (non-brand)
AI referrals (Semrush)
ChatGPT 37,965 (0.21%), beacons.ai 14,214 (0.08%), Gemini 2,483 (0.01%), patterned.ai 1,809 (0.01%), runkey.ai 1,273 (0.01%)

Social & referrals

Social sources
YouTube › Pinterest › Instagram
Referring sites
893
Top referring sites
bit.ly 3.51%, threads.com 2.44%, rekonise.com 1.85%
Referral categories
Video Games Consoles and Accessories 42.75%, Computers Electronics and Technology - Other 3.6%, Music 3.45%, Adult 3.44%, Graphics Multimedia and Web Design 2.94%, Other 43.82%

Visitor countries

Similarweb
United States 40.34%, India 5.23%, United Kingdom 4.99%, France 3.52%, Germany 2.8%
Semrush
United States 33.8%, Bangladesh 10.6%, United Kingdom 6.1%, Brazil 4.0%, India 3.7%

Product & pricing

Product
Hosted ecommerce platform for selling digital downloads, courses, memberships and physical products
Type (from the site)
ecommerce
Team
unknown
Other acquisition signals
affiliate program
Growth mechanics
embed badge, public profiles / leaderboards
Prices
Free Forever $0/mo + 5% fee
$29/mo + 2% fee (Plus)
$99/mo no fee (Pro)
Free tier
yes
Rough new MRR
$180,258 – $596,717
Sep checkout visits × 20–30% conversion × listed price. New revenue only — renewals skip checkout, so real MRR is usually higher.
“'Embed on your existing website'; seller showcase 'Check out these amazing sellers on Payhip'; footer 'Partner Program'”
Quote from the site

FAQ

How many checkout visits does Payhip get per month?

In September 2026, Similarweb estimates about 31,079 visits went from Payhip to a checkout payment page — #81 of the 607 sites we track. That is 1% down from the April–June monthly average of 31,322.

Where do Payhip's new users come from?

New users mostly come from the product spreading itself: the site shows embed badge, public profiles / leaderboards, and direct plus brand search is about 78%. Most new users are brought in by existing ones.

How much does Payhip cost?

Pricing: Free Forever $0/mo + 5% fee; $29/mo + 2% fee (Plus); $99/mo no fee (Pro).

Similar sites

About the data

Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.

TopCheckouts · 2026-10-21