Irish online store selling shop-local gift cards redeemable at participating local businesses (Miconex)
Townandcitygiftcards (townandcitygiftcards.ie): Irish online store selling shop-local gift cards redeemable at participating local businesses (Miconex). Category on TopCheckouts: Consumer services.
In September 2026, Similarweb estimates about 8,596 visits went from Townandcitygiftcards to a checkout payment page — #398 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Total website visits that month were about 5,319 (estimated from global rank). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated, or many checkout links live off-site (apps, communities, email).
Largest September traffic sources: search 43%, direct 43%, referrals/email/paid 9%. (Top channel measured; others estimated by rank.)
New users mostly come from search: non-brand search is about 34%, with queries like “county monaghan gift card”, “the moorings dungarvan voucher”, “limerick gift vouceher”. People find it by searching for a need, not the brand name.
Pricing: gift card value of your choice (EUR), no fixed amounts.
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 0 | 0 | 0 | 8,596 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Similarweb top channel measured, others estimated by rank
Direct + brand search 51.3% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
In September 2026, Similarweb estimates about 8,596 visits went from Townandcitygiftcards to a checkout payment page — #398 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
New users mostly come from search: non-brand search is about 34%, with queries like “county monaghan gift card”, “the moorings dungarvan voucher”, “limerick gift vouceher”. People find it by searching for a need, not the brand name.
Pricing: gift card value of your choice (EUR), no fixed amounts.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.