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Packs

Homepage live-scrolls freshly opened cards and daily pack counts (222 today), free to try; spreads through users showing off pulls, no share button on the page

Collectible cards
Visit Packs ↗← Back to rankings
Sep checkout visits
98,854
#14 of 607
vs Apr–Jun avg
+1394%
6,617 → 98,854
Sep website visits
92,263
Similarweb 3-month total, split by month-over-month change
Checkout / site visits
—
New-user source
social ~33% · YouTube › Reddit › X (Twitter)
Top country
United States

Overview

Packs (packs.com): Homepage live-scrolls freshly opened cards and daily pack counts (222 today), free to try; spreads through users showing off pulls, no share button on the page. Category on TopCheckouts: Collectible cards.

In September 2026, Similarweb estimates about 98,854 visits went from Packs to a checkout payment page — #14 of the 607 sites we track. That is 1394% up from the April–June monthly average of 6,617.

Total website visits that month were about 92,263 (Similarweb 3-month total, split by month-over-month change). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated, or many checkout links live off-site (apps, communities, email).

Largest September traffic sources: direct 56%, social 33%, search 6%. (Top channel measured; others estimated by rank.)

New users mostly come from social platforms: organic social is about 33%, led by YouTube › Reddit › X (Twitter).

Pricing: no public price found on the site — it may appear after login or inside the app.

Checkout visits over time

7KApr–Jun avg
8KJul
0Aug
99KSep

By checkout

CheckoutApr–Jun avgJulAugSep
checkout.stripe.com6,6177,567098,854

Similarweb referral data; months derived from 1/2/3/6-month shares.

Website traffic & engagement

Similarweb visits (Jul–Sep)
244.6K (3 months)
Sep vs Aug
+21.13%
Bounce rate
23.7%
Pages / visit
10.73
Avg. visit
00:03:40
Global rank
104686
Country rank
United States · #23770
Category rank
Games - Other · #217

Traffic sources

Similarweb top channel measured, others estimated by rank

Search 6%Social 33%Direct 56%Unknown 4%
Similarweb top 3 channels
Direct 56.4% › Organic Social › Organic Search

How the new-user source is computed

SEO 1%Social media 33%Other 66%

Direct + brand search 61.6% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Search & AI

Total keywords
129
Organic / paid search
98.29% / 1.71%
Top 5 keywords
packs (brand), rip packs (brand), packs.com (brand), free pack (brand), riftbound card back image (non-brand)

Social & referrals

Social sources
YouTube › Reddit › X (Twitter)
Referring sites
2
Referral categories
Computers Electronics and Technology - Other 56.25%, Other 43.75%

Visitor countries

Similarweb
United States 72.09%, United Kingdom 6.88%, Canada 3.45%, Germany 3.38%, Turkey 2.13%

Product & pricing

Product
Rip packs online (title only)
Team
unknown
Growth mechanics
built-in sharing (weak)
Price source
https://packs.com/
“Packs.com - Rip packs online”
Quote from the site

FAQ

How many checkout visits does Packs get per month?

In September 2026, Similarweb estimates about 98,854 visits went from Packs to a checkout payment page — #14 of the 607 sites we track. That is 1394% up from the April–June monthly average of 6,617.

Where do Packs's new users come from?

New users mostly come from social platforms: organic social is about 33%, led by YouTube › Reddit › X (Twitter).

How much does Packs cost?

Pricing: no public price found on the site — it may appear after login or inside the app.

Similar sites

About the data

Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.

TopCheckouts · 2026-10-21