Overview
Mattgoodwin (mattgoodwin.org): Matt Goodwin's Substack political analysis newsletter, 86,000+ subscribers. Category on TopCheckouts: Media.
In September 2026, Similarweb estimates about 8,196 visits went from Mattgoodwin to a checkout payment page — #482 of the 607 sites we track. That is 1027% up from the April–June monthly average of 727.
Total website visits that month were about 5,065 (Similarweb 3-month total, split by month-over-month change). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated, or many checkout links live off-site (apps, communities, email).
Largest September traffic sources: referrals/email/paid 53%, social 29%, direct 11%. (Top channel measured; others estimated by rank.)
New-user source: other — mostly referrals from other websites (about 53%).
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| pay.stripe.com | 727 | 0 | 0 | 8,196 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 10.6% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“'Over 86,000 subscribers' with Subscribe button (Substack)”Quote from the site
FAQ
How many checkout visits does Mattgoodwin get per month?
In September 2026, Similarweb estimates about 8,196 visits went from Mattgoodwin to a checkout payment page — #482 of the 607 sites we track. That is 1027% up from the April–June monthly average of 727.
Where do Mattgoodwin's new users come from?
New-user source: other — mostly referrals from other websites (about 53%).
How much does Mattgoodwin cost?
Pricing: no public price found on the site — it may appear after login or inside the app.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.