Similarweb 3-month total, split by month-over-month change
Checkout / site visits
24.6%
New-user source
SEO
non-brand search ~22% · drive your plow over the bones of the dead, helen of nowhere
Top country
United Kingdom
Overview
Fitzcarraldoeditions (fitzcarraldoeditions.com): Independent literary publisher's online bookshop for fiction, essays and poetry, plus podcast. Category on TopCheckouts: Media.
In September 2026, Similarweb estimates about 8,596 visits went from Fitzcarraldoeditions to a checkout payment page — #369 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Total website visits that month were about 34,888 (Similarweb 3-month total, split by month-over-month change). Roughly 24.6 of every 100 visits reached the checkout page.
Largest September traffic sources: search 55%, direct 34%, referrals/email/paid 7%. (Top channel measured; others estimated by rank.)
New users mostly come from search: non-brand search is about 22%, with queries like “drive your plow over the bones of the dead”, “helen of nowhere”. People find it by searching for a need, not the brand name.
Direct + brand search 66.8% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Total keywords
409
Organic / paid search
100% / 0%
Top 5 keywords
fitzcarraldo editions (brand), fitzcarraldo (brand), fitzcarraldo books (brand), drive your plow over the bones of the dead (non-brand), helen of nowhere (non-brand)
“books £14.99, £12.99, £10.99; "shortlisted for the T. S. Eliot Prize 2026"; "Sign up to our newsletter"; podcast”
Quote from the site
FAQ
How many checkout visits does Fitzcarraldoeditions get per month?
In September 2026, Similarweb estimates about 8,596 visits went from Fitzcarraldoeditions to a checkout payment page — #369 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Where do Fitzcarraldoeditions's new users come from?
New users mostly come from search: non-brand search is about 22%, with queries like “drive your plow over the bones of the dead”, “helen of nowhere”. People find it by searching for a need, not the brand name.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.