Similarweb 3-month total, split by month-over-month change
Checkout / site visits
3.2%
New-user source
Social media
social ~6% · YouTube › TikTok › WhatsApp Webapp
Top country
United Kingdom
Overview
Cognito (cognito.org): Free online revision platform with video lessons, flashcards, quizzes and exam questions for GCSE/A-level/IB/AP. Category on TopCheckouts: Education & exams.
In September 2026, Similarweb estimates about 17,192 visits went from Cognito to a checkout payment page — #163 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Total website visits that month were about 541,744 (Similarweb 3-month total, split by month-over-month change). Roughly 3.2 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 61%, search 30%, social 6%. (Top channel measured; others estimated by rank.)
New users mostly come from social platforms: organic social is about 6%, led by YouTube › TikTok › WhatsApp Webapp.
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
0Apr–Jun avg
0Jul
414Aug
17KSep
By checkout
Checkout
Apr–Jun avg
Jul
Aug
Sep
checkout.stripe.com
0
0
414
17,192
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Similarweb visits (Jul–Sep)
1.2M (3 months)
Sep vs Aug
+64.6%
Bounce rate
31.61%
Pages / visit
5.74
Avg. visit
00:07:32
Global rank
35542
Country rank
United Kingdom · #2015
Category rank
Education · #43
Traffic sources
Similarweb top channel measured, others estimated by rank
Search 30%Social 6%Direct 61%Unknown 4%
Similarweb top 3 channels
Direct 60.63% › Organic Search › Organic Social
How the new-user source is computed
Social media 6%Other 94%
Direct + brand search 90.2% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
“'Get started – it's FREE!'; XP counter but no leaderboard; '184 million+ views on YouTube'”
Quote from the site
FAQ
How many checkout visits does Cognito get per month?
In September 2026, Similarweb estimates about 17,192 visits went from Cognito to a checkout payment page — #163 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Where do Cognito's new users come from?
New users mostly come from social platforms: organic social is about 6%, led by YouTube › TikTok › WhatsApp Webapp.
How much does Cognito cost?
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.