Sponge.co
UK online bakery selling and delivering birthday, celebration, wedding, vegan and gluten-free cakes
Overview
Sponge.co (sponge.co.uk): UK online bakery selling and delivering birthday, celebration, wedding, vegan and gluten-free cakes. Category on TopCheckouts: Marketing & e-commerce.
In September 2026, Similarweb estimates about 12,894 visits went from Sponge.co to a checkout payment page — 278 of the 607 sites we track. That is 64% up from the April–June monthly average of 7,867.
Total website visits that month were about 43,149 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 29.9 of every 100 visits reached the checkout page.
Largest September traffic sources: referrals/email/paid 77%, search 13%, direct 10%. (undefined)
New-user source: other — mostly paid campaigns (about 77%).
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 7,867 | 0 | 13,515 | 12,894 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Semrush source breakdown (desktop)
How the new-user source is computed
Direct + brand search 12.8% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“"Join Sponge Club for exclusive offers"; newsletter "10% off your first order"; "As Featured In" Daily Mail, The Telegraph; "Britains Best Cake 2026"”From the site
FAQ
How many checkout visits does Sponge.co get per month?
In September 2026, Similarweb estimates about 12,894 visits went from Sponge.co to a checkout payment page — 278 of the 607 sites we track. That is 64% up from the April–June monthly average of 7,867.
Where do Sponge.co's new users come from?
New-user source: other — mostly paid campaigns (about 77%).
How does Sponge.co charge?
Pricing: no public price found on the site — it may appear after login or inside the app.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.