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Ollama

Tool for running open AI models locally or in the cloud, prompts never stored or trained on

Developer toolsOther
Visit Ollama ↗← Back to rankings
Checkout visits in Sep
73,066
#26 of 607
vs Apr–Jun avg
-29%
103,517 → 73,066
Site visits in Sep
2,757,586
Similarweb 3-month total, split by month-over-month change
Checkout visits / site visits
2.6%
New-user source
Other
Top country
China

Overview

Ollama (ollama.com): Tool for running open AI models locally or in the cloud, prompts never stored or trained on. Category on TopCheckouts: Developer tools.

In September 2026, Similarweb estimates about 73,066 visits went from Ollama to a checkout payment page — 26 of the 607 sites we track. That is 29% down from the April–June monthly average of 103,517.

Total website visits that month were about 2,757,586 (Similarweb 3-month total, split by month-over-month change). Roughly 2.6 of every 100 visits reached the checkout page.

Largest September traffic sources: search 43%, direct 43%, referrals/email/paid 9%. (undefined)

New-user source is unclear: mostly direct visits (about 43%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.

Pricing: $0 (Free); $20/mo (Pro); $200/yr (Pro); $100/mo (Max); $500/mo (Team); pay-.

Checkout visits over time

104KApr–Jun avg
94KJul
95KAug
73KSep

By checkout

CheckoutApr–Jun avgJulAugSep
checkout.stripe.com103,51793,74394,19173,066
invoice.stripe.com05301,0120

Similarweb referral data; months derived from 1/2/3/6-month shares.

Website traffic & engagement

Similarweb visits (Jul–Sep)
9M (3 months)
Sep vs Aug
-11.65%
Bounce rate
37.07%
Pages / visit
4.78
Avg. visit
00:04:18
Global rank
5634
Country rank
China · #844
Category rank
Programming and Developer Software · #150

Traffic sources

Similarweb top channel measured, others estimated by rank

--c1 43%--c5 9%--c0 43%--cu 6%
Similarweb top 3 channels
Direct 42.82% › Organic Search › Referrals

How the new-user source is computed

--c0 100%

Direct + brand search 85.7% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Search & AI

Total keywords
14.6K
Organic / paid search
99.99% / 0.01%
Top 5 keywords
ollama (brand), ollama models (brand), olama (brand), ollama download (brand), ollama cloud (brand)

Social & referrals

Social sources
YouTube › X (Twitter) › Reddit
Referring sites
217
Top referring sites
quark.cn 6.44%, freedidi.com 1.93%, zhihu.com 1.68%
Referral categories
Programming and Developer Software 38.2%, Computers Electronics and Technology - Other 32.39%, Social Media Networks 9.83%, Search Engines 2.98%, Email 1.36%, Other 15.24%

Visitor countries

Similarweb
China 19.64%, United States 13.65%, India 9.5%, Germany 3.69%, Brazil 3.45%

Product & pricing

Product
Tool for running open AI models locally or in the cloud, prompts never stored or trained on
Type (from the site)
tool/SaaS
Team
unknown
Growth mechanics
open source
Other acquisition signals
Discord
Free tier
yes
Prices
$0 (Free)
$20/mo (Pro)
$200/yr (Pro)
$100/mo (Max)
$500/mo (Team)
pay-
Rough new MRR
$243,553 – $1,315,188
Estimated as September checkout visits × 20–30% payment rate × page price; counts new revenue only, since subscription renewals bypass the checkout, so real MRR is usually higher.
“GitHub 183.7K; 9M+ installs a month; 1B+ model downloads”
From the site

FAQ

How many checkout visits does Ollama get per month?

In September 2026, Similarweb estimates about 73,066 visits went from Ollama to a checkout payment page — 26 of the 607 sites we track. That is 29% down from the April–June monthly average of 103,517.

Where do Ollama's new users come from?

New-user source is unclear: mostly direct visits (about 43%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.

How does Ollama charge?

Pricing: $0 (Free); $20/mo (Pro); $200/yr (Pro); $100/mo (Max); $500/mo (Team); pay-.

Similar sites

About the data

Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.

TopCheckouts · 2026-10-21