Similarweb 3-month total, split by Semrush monthly trend
Checkout visits / site visits
1.2%
New-user source
Other
Top country
United States
Overview
Kagi (kagi.com): Subscription-funded ad-free search engine with AI assistant and browser. Category on TopCheckouts: Utility.
In September 2026, Similarweb estimates about 17,691 visits went from Kagi to a checkout payment page — 144 of the 607 sites we track. That is 350% up from the April–June monthly average of 3,933.
Total website visits that month were about 1,431,215 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 1.2 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 96%, search 3%, social 1%. (undefined)
New-user source is unclear: mostly direct visits (about 96%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Direct 89.5%, google.com · Google organic 3.2%, youtube.com 0.4%, chatgpt.com 0.3%, reddit.com 0.3%
How the new-user source is computed
--c1 1%--c2 0%--c3 1%--c0 98%
Direct + brand search 98.3% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Computers Electronics and Technology - Other 11.45%, Programming and Developer Software 10.68%, Adult 7.43%, Dictionaries and Encyclopedias 4.62%, Sports - Other 3.52%, Other 62.28%
Visitor countries
Similarweb
United States 54.71%, Switzerland 5.62%, United Kingdom 5.02%, Canada 4.35%, Ireland 3.66%
Semrush
United States 52.2%, Netherlands 10.9%, United Kingdom 3.7%, Japan 3.6%, Denmark 3.6%
Product & pricing
Product
Subscription-funded ad-free search engine with AI assistant and browser
Type (from the site)
tool/SaaS
Team
unknown
Other acquisition signals
press, app stores, Discord
Free tier
yes
Prices
$5/mo Starter (300 searches) $10/mo Professional $25/mo Ultimate annual -1
Rough new MRR
$17,691 – $53,073
Estimated as September checkout visits × 20–30% payment rate × page price; counts new revenue only, since subscription renewals bypass the checkout, so real MRR is usually higher.
“'You can search up to 150 times for free before subscribing'; no referral/share mechanic”
From the site
FAQ
How many checkout visits does Kagi get per month?
In September 2026, Similarweb estimates about 17,691 visits went from Kagi to a checkout payment page — 144 of the 607 sites we track. That is 350% up from the April–June monthly average of 3,933.
Where do Kagi's new users come from?
New-user source is unclear: mostly direct visits (about 96%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.